SyllabusFATIH UNIVERSITY
FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
Department of Management, 2010-2011 Fall
Course Information for MAN 452 REKLAM YÖNETİMİ| Course Code/Name: | MAN 452 / REKLAM YÖNETİMİ | | Course Language: | English | | Course Level: | UnderGraduate | | Course Type: | Area Elective | | Year of Study: | 4/4 | | Semester: | 8 | | Number of Credits: | FU: 3 ECTS: 6 | | Lecture (hours/week): | 3 | Laboratory/Practice:
(hours/week): | - | | Workload: | 7 | | Name of Lecturer(s): | - | | Course Coordinator: | Mustafa DİLBER | | Course Objectives: | To familiarize the student with the operation of advertising industry and the creation of effective advertisements. | | Course Description: | Pazarlama karmasında reklamın rolü, ekonomik ve toplumsal etkileri; reklam ajansları, reklam kampanyası yönetimi; bütçeleme, medya seçimi ve reklamın etkisinin ölçülmesi.
| | Course Learning Outcomes: | Designating strategies of advertisement for different marketing mix##Analyzing and managing advertisement policies##Understanding the role og advertisement in marketing##Having an information about media planning, public relations | | Prerequisites: | - | | Special Requirements: | - | | Weekly Lecture Plan: | | Week | Topics | | 1 | The Scope of Advertising | | 2 | Economic Effects of Advertising | | 3 | Social Effects of Advertising | | 4 | Advertiser-Agency Relationships | | 5 | Budgeting for Advertising | | 6 | Media Scheduling, Media Planning | | 7 | Media Planning | | 8 | Effectiveness Testing | | 9 | Midterm | | 10 | Communication Theory | | 11 | Concept in Advertising Creation | | 12 | Concept in Advertising Creation | | 13 | Execution in Advertising | | 14 | Execution in Advertising |
| | Weekly Laboratory/Practice Plan: | - | | Textbook: | Belch, G.A and Belch, M.A., Advertising and Promotion, Mc Graw Hill, 2001. | | Other Course Materials/References: | - | | Teaching Methods: | Lectures, Case Studies | | Course Evaluation Criteria: |
| Method | Quantity |
Percentage (%) | | Midterm Exam(s) | 2 | 66 | | Final Exam | 1 | 33 | |
 
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